I don't think it is "ideas",it is knowledge and experience, Steve has a lot of that.
You are making a fallacy, it is not ideas like I just dream and there it is:ideas, it is ideas like newton calculus ideas as a result of all their life working on them.
Steve is trained in figure it out what people need (marketing), materializing it and testing in the real world. Not as easy at it sounds because of unconscious incompetence:
http://en.wikipedia.org/wiki/Four_stages_of_competence
I have seen companies with superb scientist and technical people struggle and fail because of bad managers, like a yacht with 700hp engines and broken rudder.
You are making a fallacy, it is not ideas like I just dream and there it is:ideas, it is ideas like newton calculus ideas as a result of all their life working on them.
Steve is trained in figure it out what people need (marketing), materializing it and testing in the real world. Not as easy at it sounds because of unconscious incompetence: http://en.wikipedia.org/wiki/Four_stages_of_competence
I have seen companies with superb scientist and technical people struggle and fail because of bad managers, like a yacht with 700hp engines and broken rudder.