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My #1 advice on pricing (esp for bootstrapping SaaS/software) is to think about your Customer Acquisition Cost (=CAC) first, as in: how many customers will you reasonably be able to acquire given your marketing/sales plan and at what cost? Don't cheat here, but consider the fully loaded cost of doing sales+marketing and divide that number by the number of customers you'll be getting within the same cost period.

That'll give you a lower boundary of what you absolutely will have to charge to break even + an idea of the multiples on this you'll need in order to become a successful business.




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