Social Gold is very ubiquitous -- I would even argue more than Facebook Credits. Developers use Social Gold even outside of the Facebook platform -- where FB credits have zero value.
Social Gold enables single click across games -- and a huge number of users already have stored credit cards. And of course it comes with a much better conversion and much lower fee for the developer.
Facebook is ubiquitous, but even on their own platform, Social Gold is far more widely used than FB credits. FB can force credits to be ubiquitous on their own platform, but the world is a much bigger place.
Social Gold enables single click across games -- and a huge number of users already have stored credit cards. And of course it comes with a much better conversion and much lower fee for the developer.
Facebook is ubiquitous, but even on their own platform, Social Gold is far more widely used than FB credits. FB can force credits to be ubiquitous on their own platform, but the world is a much bigger place.