Who is buying these new MacBook Pro's? Serious where the heck do the guys in Apples Mac division see the market?
- Developers? Not excited. Disk speed better that is relevant. CPU less so. But ESC and RAM not acceptable if anyone is looking into a machine to last 3 years.
- Gamers? PCs offer a better price / performance relationship.
- Personal users? Win10 vs. OSX has advanced a lot compared to Win XP vs OSX. Secure enclave to make Apple Pay purchases? With what money after buying the laptop?
- Managers? At this price point? Maybe the show-off kind in the C suite.
- Employees? It would make sense as it is cheaper to support but at this price penetration into the enterprise - which is all the Apple/IBM relationship is about has no chance.
One of the challenges running businesses that are in different markets where one has a different market position is dealing with the very different margins. Laptops everywhere else except in Apple land are low margin. IOS is high margin but it is in an exceptional position. Pretending that Macs are in the same is foolish.
Missteps can happen. I'm sure it will show in sales. Let's just hope they are able to adjust course quickly enough.
- Developers? Not excited. Disk speed better that is relevant. CPU less so. But ESC and RAM not acceptable if anyone is looking into a machine to last 3 years.
- Gamers? PCs offer a better price / performance relationship.
- Personal users? Win10 vs. OSX has advanced a lot compared to Win XP vs OSX. Secure enclave to make Apple Pay purchases? With what money after buying the laptop?
- Managers? At this price point? Maybe the show-off kind in the C suite.
- Employees? It would make sense as it is cheaper to support but at this price penetration into the enterprise - which is all the Apple/IBM relationship is about has no chance.
One of the challenges running businesses that are in different markets where one has a different market position is dealing with the very different margins. Laptops everywhere else except in Apple land are low margin. IOS is high margin but it is in an exceptional position. Pretending that Macs are in the same is foolish.
Missteps can happen. I'm sure it will show in sales. Let's just hope they are able to adjust course quickly enough.