On: Organic Startup Ideas

[alabut]

Tim O'Reilly came up with a colorful way to describe the same concept back in 1995: "fishing with strawberries". He explained how he ignored the tired business school cliché about how you should bait your hook with worms, rather than things that you personally find tasty.

http://tim.oreilly.com/articles/straw.html

Money quote: "But that's just what we've always done: gone fishing with strawberries. We've made a business by offering our customers what we ourselves want. And it's worked!"