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I have a slight fascination with sweeteners. About five years ago I imported a kilo of "Neotame" sweetener from a chem factory in Shanghai. It was claimed to be 10,000-12,000 times sweeter than sugar. It's a white powder and came in a metal can with a crimped lid and typically plain chemical labeling. Supposedly it is FDA-approved and a distant derivative of aspartame.

US customs held it for two weeks before sending it on to Colorado with no explanation. When received, the box was covered in "inspected" tape and they had put the canister in a clear plastic bag. The crimped lid looked like a rottweiler chewed it open and white powder was all over the inside of the bag. I unwisely opened this in my kitchen with no respirator as advised by the MSDS which I read after the fact (I am not a smart man).

Despite careful handling of the bag, it is so fine in composition that a small cloud of powder erupted in front of me and a hazy layer of the stuff settled over the kitchen. Eyes burning and some mild choking from inhaling the cloud, I instantly marveled at how unbelievably sweet the air tasted, and it was delicious. For several hours I could still taste it on my lips. The poor customs inspector will have had a lasting memory of that container I'm pretty sure.

Even after a thorough wipe-down, to this day I encounter items in my kitchen with visually imperceptible amounts of residue. After touching it and getting even microscopic quantities of the stuff on a utensil or cup, bowl, plate, whatever, it adds an intense element of sweetness to the food being prepared, sometimes to our delight. I still have more than 900g even after giving away multiple baggies to friends and family (with proper safety precautions).

We have been hooked on it since that first encounter. I keep a 100mL bottle of solution in the fridge which is used to fill smaller dropper bottles. I've prepared that 100mL bottle three times over five years, and that works out to about 12g of personal (somewhat heavy) usage for two people in that time. Probably nowhere near the LD50.

I carry a tiny 30mL dropper bottle of the solution for sweetening the nasty office coffee and anything else as appropriate. Four drops to a normal cup of coffee. We sweeten home-carbonated beverages, oatmeal, baked goods (it is heat stable), use it in marinades, and countless other applications.

I don't know if it's safe. The actual quantity used is so incredibly tiny that it seems irrelevant. I'd sweeten my coffee with polonium-210 if it could be done in Neotame-like quantities. Between this, a salt shaker loaded with MSG and a Darwin fish on my car, I'm doomed anyway.


> At this point I'd imagine Tesla is better off with Musk being distracted by his shiny new toy.

I think that's probably correct. One question I find interesting: What is Musk actually good at?

He's clearly good at hype-driven PR and painting himself as a Tony Stark character. That has been great for Tesla; he's been able to raise gobs of money cheaply. Money that apparently kept Telsa from going bankrupt. [1] But that genius for hype also makes it harder to figure out other skills.

Looking at his track record, he got fired from Zip2 and PayPal. The jury's still out on Telsa; it recently got into the black, but it has always had its troubles, and its first-mover advantage is eroding. As is its stock price, down by half recently, something surely not helped by Musk's delusional promises (e.g., 1 million Tesla robotaxis by the end of 2020). The Boring Company and Neuralink both look troubled. [2] [3] And of course Twitter is an extremely public clusterfuck.

That only leaves SpaceX as possible evidence that he's good at anything other than hype and raising money. But recently a former SpaceX intern posted about his experience there [4], saying "Elon was basically a child king. He was an important figurehead who provided the company with the money, power, and PR, but he didn’t have the knowledge or (frankly) maturity to handle day-to-day decision making and everyone knew that. He was surrounded by people whose job was, essentially, to manipulate him into making good decisions."

So I think what we're seeing with Twitter is the real Elon. And yeah, if I were at Telsa trying to pivot from hype-driven startup to solid company able to compete with everybody from GM to Toyota to BMW, I would much rather Musk stayed at Twitter.

[1] https://www.cnbc.com/2020/11/03/musk-tesla-was-about-a-month...

[2] https://jalopnik.com/elon-musks-boring-company-leaves-local-...

[3] https://www.washingtonpost.com/technology/2022/12/06/elon-mu...

[4] https://www.tumblr.com/numberonecatwinner/701567544684855296...


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